Baseline HQ

Creative Director's Assistant (2020-2021) Responsible for assisting the Creative Director in setting vision and strategy for their signed recording artists areas and collaborating across teams. Update editorial calendar to schedule news articles, interviews, and social posts. Designed and contributed to online social media aesthetic presence in accordance with company branding. Assisted with company rebrand including color palette and logo design.

Increased followers Instagram by 2000+ by creating a template of posts for both Instagram and website blog posts.

Added customized saved stories with customized story covers.

Created a more consistent color palette and brand aesthetic throughout all social media platforms.

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